About Us

About CHESSEL

At CHESSEL, we believe a simple chessboard can quietly change the way you live your day.

We’re not just here to sell a set.
We’re here to put a powerful habit on every Indian dining table, hostel bed and office desk: the habit of sitting down to think, really think, for a few minutes every day.

Why Chess Matters in Daily Life

In a world of notifications and endless scrolling, it’s easy to feel rushed and distracted. Chess is the opposite of that.

• It trains your mind to slow down before reacting.
  Every move forces you to pause, scan the board, and ask, “If I do this, what happens next?” That same thinking shows up later in how you reply to a message, handle a conflict, or make a money decision.

• It builds focus in small, natural doses.
  One 20‑minute game teaches you to stay with a problem without giving up. That’s the same focus a student needs for exams and a professional needs for deep work.

• It teaches long‑term thinking.
  Chess rewards those who can think beyond the next move. Life does too. Whether it’s your career, health or finances, the ability to plan a few steps ahead is an everyday superpower.

• It keeps ego in check.
  No matter how good you are, chess will humble you. You blunder, you lose, you learn. Over time you get better at handling mistakes calmly—on the board and off it.

• It creates real, screen‑free connection.
  Two people, one board, zero distractions. Parents and kids, siblings, friends, colleagues—chess gives you a reason to sit together, talk, joke, compete and bond.

To us, this isn’t just a game. It’s a daily workout for the mind and a simple tool for better living.

Why We Built Just One Set

When we looked around, we saw two extremes:
cheap, flimsy boards that don’t last, and very expensive, “collector” sets that most people never buy.

We asked a different question:

“What if every Indian home could have one reliable, tournament‑grade set that just works, year after year?”

That’s how the Chessel Vinyl Tournament Chess Set was born—one complete kit with a regulation board, durable pieces and a carry bag, designed to be:

• tough enough for clubs and schools

• affordable enough for families

• portable enough for travel and tournaments

We don’t want you to browse endless options and get stuck.
We want you to say, “This is the set. Let’s start playing.”

Our Philosophy: Think Beyond the Next Move

Our tagline is more than a line under the logo.
It’s how we see chess, and life.

• For a student, thinking beyond the next move might mean preparing not just for the next exam, but for the skills they want to build.

• For a working professional, it’s choosing learning and health over short‑term comfort.

• For a parent, it’s building small daily rituals—like a nightly game of chess—that shape a child’s mindset for years.

Every time you sit at a CHESSEL board, you’re practising that mindset in a safe, playful way.

What We Care About

• Accessibility
  Quality chess should not be a luxury. We work to keep our set affordable without compromising on tournament standards.

• Durability
  We design for real life: spilled chai, hostel rooms, local club tournaments, children learning the moves. Your set should survive all of it.

• Community
  We love seeing our boards in homes, schools, clubs and offices. Over time, we want to support tournaments, workshops and learning resources so more people can discover the game.

Where CHESSEL Fits in Your Life

If you’re a parent, our set is a quiet way to help your child build focus, patience and problem‑solving—no coaching class, no screen.

If you’re a student, it’s a break that still sharpens your mind.

If you’re working, it’s a way to reset after a long day and keep your thinking sharp for the decisions that matter.

And if you’re already a chess lover, it’s simply the reliable, no‑nonsense, tournament‑ready set you wish you’d bought the first time.

We are CHESSEL.
We make one honest, hardworking chess set—so you can make thousands of better moves, on and off the board.